HERE Directions 2022 – Build it with location
HERE Directions is the world’s leading location technology event, brought to you by the world’s leading location platform.
Hear from business leaders and industry experts about how they use location technology to build better solutions and disrupt industries including Automated Driving, Supply Chain, Fleet Management and more.
Join us at HERE Directions and see what location can do for your industry.
75
Countries
2300+
Attendees
50+
Speakers
17
Exhibitors
Explore how real-time location data and services help fleets and supply chains save time and money. Our sessions will showcase examples of logistics solutions that leverage location technology to:
Discover how automotive industry leaders are using maps, embedded navigation and location services to:
Learn how our open platform community develops new solutions and generates insights by tapping into location datasets. During our sessions, you will:
9:00am - 9:05am CET
Bart Sweerman, Senior Vice President Services & Support, HERE Technologies
9:05am - 9:30am CET
Edzard Overbeek, Chief Executive Officer, HERE Technologies
9:30am - 10:00am CET
Hannah has spent the last decade working with data, hunting for mathematical patterns in human behaviour. In that time, she has come across some incredible stories – written solely in the numbers – that get right to the heart of who we are as people.
In this optimistic talk, Hannah will share some extraordinary tales about what’s happening at the very cutting edge of data science – a host of surprising and delightful stories that demonstrate how far you can go when we look back at ourselves through the eyes of data. And Hannah will show you how a mathematical view of what it means to be human can shape the way we design our society, from dating and healthcare to catching serial killers and everything in between.
Hannah Fry, Senior Lecturer in the Mathematics of Cities, UCL
10:00am - 10:30am CET
In an increasingly disrupted global environment, the role of technological innovation continues to evolve and expand. From driverless vehicles, robotics and automation to item level asset tracking, real-time inventory, and end -to-end supply chain visibility, technologies are instrumental in making ecosystems and value chains more efficient, agile, sustainable, secure, and resilient. At the same time location content and intelligence, mapping, and navigation are enabling an ever larger set of use cases such as indoor guidance in warehouses, Intelligent Speed Assistance (ISA), predictive ETAs, and sustainable routing of commercial vehicles. The Maps as a Sensor concept, and by extension digital twins, are now firmly established as critical complements to hardware-based perception. Finally, and most importantly, technology go to market strategies are increasingly based on new business practices characterized by open and standardized platforms and marketplaces enabling seamless commerce and new business models.
Dominique Bonte Vice President, Verticals/End Markets ABI Research
10:30am - 10:45am CET
Head on over to our virtual exhibition to visit our inspiring exhibitors!
10:45am - 11:05am CET
Imran Sayeed and Tom Lantzsch discuss the implications of localization and location services across four vectors: current economic conditions; changing consumer mindset; new generation trends, and the digital universe and new technology trends.
11:05am - 11:25 CET
Riclef Schmidt-Clausen shares his views with Bill Schumacher on how the roles of the driver and car will evolve as technology advances, and why it is so important for OEMs to keep in touch with the customer.
11:25am - 11:55am CET
Key platform & portfolio updates relevant to our customers today.
11:55am - 12:00pm CET
Explanation of upcoming streams & workshops.
Bart Sweerman, Senior Vice President Services & Support, HERE Technologies
12:00pm - 1:00pm CET
Head on over to our virtual exhibition to visit our inspiring exhibitors!
Track 1
1:00pm - 2:20pm
1:00pm – 1:20pm CET
State of the HERE Platform
HERE platform introduction
Ravi Karra, Vice President Engineering, HERE Technologies
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1:20pm – 2:00pm CET
Build with the HERE platform: A technical deep-dive
HERE platform deep-dive (what’s available today): real-life example showing all the steps involved in using the platform.
Aaron Falk, Principal Developer Evangelist, HERE Technologies
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2:00pm – 2:20pm CET
Building with partners: How tech partnerships are collaborating to create value for customers
The value chain for delivering technology solutions is not only complex but evolving at a more accelerated pace due to global disruptions such as Semiconductor, Ukraine, Covid, inflation, and Environmental challenges. This has changed the rules of the game and putting pressure on organizations to streamline operations and define innovative ways to deliver on customer expectations. Companies realize they can’t do it on their own and are finding new types of partnerships and business models to GTM.
In this panel discussion, successful partners share their journey of collaborating with HERE to accelerate business value for supply chain and logistics customers. We will explore practical tips, lessons learned and the key factors for innovating through successful partnerships.
Track 2
1:00pm - 2:15pm CET
1:00pm – 1:15pm CET
Reimagining business in the transportation and logistics industry
We are living in the age of digital transformation: enterprises are realizing the value of adopting digital technologies and solutions across all areas of the business to become more efficient, customer-centric, and resilient to disruption. In this engaging session, Mitsubishi Corporation joins HERE Technologies to discuss Mitsubishi’s vision for digital transformation in the transportation and logistics space, the challenges and opportunities that lie ahead, and why location data and technology are key to helping companies have greater visibility of their operations, improve efficiencies, and enhance customer satisfaction.
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1:15pm – 1:30pm CET
Shifting to data-driven predictive supply chains
A number of black swan events have disrupted supply chains globally and made extracting value from the mountain of logistics data more challenging than ever. This has led to companies forming partnerships that enable them to better manage their data and transition from reactive decision-making to predictive supply chains. Join AWS and DHL Supply Chain in conversation with HERE Technologies about how location-powered analytics and predictive ETAs are key to building a predictive and resilient supply chain ecosystem, giving you the visibility you need to optimize your supply chain end-to-end and pivot quickly to meet growing customer expectations.
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1:30pm – 2:00pm CET
Helping transportation and logistics companies achieve their sustainability goals
Sustainability is at the top of everyone’s agenda, including fleet managers and supply chain practitioners, who want to utilize resources as effectively as possible and reduce the impact on our environment. The need to accelerate sustainability efforts means continuous assessment and optimization of supply chain technology potential and lifecycle. In this session, sustainability leaders Migros and Bundesvereinigung Logistik (BVL) join HERE Technologies to discuss the challenges and opportunities in this space and how location data and technology is key to helping companies achieve their sustainability goals.
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2:00pm – 2:15pm CET
Revolutionizing on-demand delivery with location data
Please keep checking back for a full session overview.
Track 3
1:00pm - 1:45pm CET
1:00pm – 1:45pm CET
The new Auto: software-defined and location-enabled
The automotive industry is changing at a rapid pace, with digitalization, electrification, and automation evolving the transition towards software-defined vehicles.
Location is a key ingredient to the software that is powering the digital cockpits, e-mobility and automated driving.
Learn from HERE’s Product Leaders about the key trends in each area and how we are advancing our location solutions for the cars of today and tomorrow.
Track 1
2:20pm - 2:50pm CET
Head on over to our virtual exhibition to visit our inspiring exhibitors!
Track 2
2:15pm - 2:30pm CET
Head on over to our virtual exhibition to visit our inspiring exhibitors!
Track 3
1:45pm - 2:30pm CET
Head on over to our virtual exhibition to visit our inspiring exhibitors!
Track 1
2:50pm - 3:20pm CET
2:50pm – 3:05pm CET
Build with HERE EV routing
Please keep checking back for a full session overview.
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3:05pm – 3:20pm CET
Build with an effective middle mile solution with HERE
Please keep checking back for a full session overview.
Track 2
2:30pm - 3:45pm CET
2:30pm – 2:45pm CET
Moving automated driving forward with location intelligence
The automotive industry is experiencing dramatic changes, with an unprecedented revolution taking place in driver automation. OEMs are moving into the tech space and tech companies are moving into the automotive space. In this fascinating session, join Veoneer in conversation with HERE Technologies about some of the most interesting topics in automated driving today, from NCAP to ODD, and how location intelligence is helping to improve the reliability, safety and comfort of automated driving systems.
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2:45pm – 3:00pm CET
HERE + what3words: Creating precision navigation with three simple words
Finding any place in the world just became easier, through 3x-by-3x meter squares. what3words has partnered with HERE Technologies to enable drivers to navigate to any precise destination, anywhere in the world, using a what3words address. In this session, what3words and HERE come together to discuss the challenges with traditional street addresses that led to their partnership, what consumers expect from today’s modern luxury navigation experience, and what it means for the future of adventuring.
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3:00pm – 3:15pm CET
HERE + Smart: Driving the future of mobility with next-generation electric vehicles
We are living in the era of electric and connected mobility: climate change and mounting pressure from governments means the electric revolution is upon us, while driver expectations of connected vehicles are higher than ever. In this session, smart Europe joins HERE Technologies to discuss the trends in mobility today, how they are breaking ground by making the future of mobility more connected and sustainable, and how location data and technology are helping them enhance the customer experience.
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3:15pm – 3:45pm CET
Building the driving software for your digital cockpit needs
To create a superior driving experience, OEMs need to invest in harmonious software solutions that manifest in the digital cockpit. This is necessary not only to meet consumer expectations for digital experiences but also to set the vehicle’s software stack up for future success in elevated driving experiences, specifically navigation, automation, and electrification. Whether the car is electric or ICE, being driven or driving itself, it needs all the integrated software elements critical to driving displayed in the digital cockpit. Join BlackBerry, Lotus and Unity in conversation with HERE Technologies about this fascinating topic and why location data and technology are key.
Track 3
2:30pm - 3:15pm CET
Supply chain digital transformation: The critical source of competitive advantage for the next 5-8 years.
The significant growth of e-commerce during the Covid epidemic led to a rapid expansion in demand for home delivery services – with a related shift the structure of supply chains – with stock being held in locations which are closer to the end-customer to reduce response times. This has led to significant changes in corporate investment priorities – a trend which is set to continue as the sustainability agenda drives changes in the structure of fleet operations and the growth of near sourcing.
Today there’s a growing appreciation that the strength of the supply chain and the Digital Transformation of the supporting IT infrastructure represents a critical component in an organisation’s Go to Market strategy. This session will consider the practical steps that will be needed to guide your organization successfully through this transformation – to deliver an enhanced customer experience.
Graham Wallace, Director Product Marketing, HERE Technologies
3:45pm - 3:50pm CET
Bart Sweerman, Senior Vice President Services & Support, HERE Technologies
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