HERE Directions

Build it with location

November 8, 2022

HERE Directions 2022 – Build it with location

HERE Directions is the world’s leading location technology event, brought to you by the world’s leading location platform.

 

Hear from business leaders and industry experts about how they use location technology to build better solutions and disrupt industries including Automated Driving, Supply Chain, Fleet Management and more.

 

Join us at HERE Directions and see what location can do for your industry.

HERE Directions 2021 in numbers:

75

Countries

2300+

Attendees

50+

Speakers

17

Exhibitors

Register now to hear about:

Explore how real-time location data and services help fleets and supply chains save time and money. Our sessions will showcase examples of logistics solutions that leverage location technology to:

  • Help fleets measure and reduce their environmental footprints
  • Develop capabilities for more predictive supply chains
  • Reduce operational costs by providing real-time, end-to-end visibility of assets and shipments
  • Match growing consumer expectations for precise ETAs and transparency

Discover how automotive industry leaders are using maps, embedded navigation and location services to:

  • Offer innovative navigation solutions that enhance the in-vehicle experience
  • Deliver the digital cockpits that customers want and expect
  • Provide an immersive digital experience, both within and outside the vehicle
  • Make the future of mobility more connected and sustainable

Learn how our open platform community develops new solutions and generates insights by tapping into location datasets. During our sessions, you will:

  • Hear partners and developers share unique perspectives on building with the HERE platform
  • Get hands-on examples of EV routing and middle mile solutions built with HERE
  • Take part in a technical deep dive into the HERE platform
  • Learn how companies innovate through partnerships to accelerate business value for supply chains and logistic customers

Sign up today to secure your complimentary space.

2022 Speakers

Clare Jones

Chief Commercial Officerwhat3words

Dirk Adelmann

CEOsmart Europe GmbH

Dominique Bonte

Vice President, Verticals/End MarketsABI Research

Edzard Overbeek

CEOHERE Technologies

Henning Linn

Global Director Solution EngineeringUnity

Imran Sayeed

Faculty of Entrepreneurship and InnovationMIT Sloan School of Management

Peter Virk

Vice President, BlackBerry IVY Product & EcosystemBlackberry

Dr. Riclef Schmidt-Clausen

SVP / Domain Intelligent Cockpit & BodyCARIAD SE

Thomas Lantzsch

Senior Vice President and General Manager of IoT GroupIntel Corporation

Aaron Falk

Principal Developer EvangelistHERE Technologies

Alex Gevrenov

Director Product Management HERE Technologies

Bart Sweerman

Senior Vice President, Global Services & SupportHERE Technologies

Hernan Aranda Gomez

Principal Software EngineerHERE Technologies

André Käber

Chief Executive Officer leogistics and Founder of myleo / dsc

Leen Balcaen

Vice President Product Management, Core Content Unit LeaderHERE Technologies

Marek Krysiuk

Senior Product Manager EV Routing HERE Technologies

Markus Suomi

Vice President Application BUHERE Technologies

Mohini Todkari

Senior Developer Evangelist HERE Technologies

Ravi Karra

Vice President EngineeringHERE Technologies

Martin Schwemmer

Managing DirectorBundesvereinigung Logistik

Serino Angellotti

Business Unit Leader, EE-Digital User Experience Lotus Tech Innovation Centre

Bill Schumacher

Senior Director of Global Industry SolutionsHERE Technologies

Remco Timmer

Vice President Product ManagementHERE Technologies

Jan Kätker

Chief Executive Officer VMZ Berlin

Paul Beavers

Chief Technology OfficerPCS Software

Ronak Amin

Global Product Marketing ManagerHERE Technologies

Niko Boeker

Senior Manager Industry Solutions AutomotiveHERE Technologies

Stuart Ryan

Vice President, Sales & GTM (Americas)HERE Technologies

Thomas Wunderli

Chief Digital Officer Traffic and SecurityMigros

Christoph Herzig

Director Product ManagementHERE Technologies

Eric Topp

Head, Worldwide Solutions/BD, Transportation & LogisticsAWS

Alastair Shooter

Vice President - Global Head of TransportDHL Supply Chain

Bart Coppelmans

Director Industry SolutionsHERE Technologies

Andrei Iordache

Director Industry SolutionsHERE Technologies

Chris Handley

Vice President Product ManagementHERE Technologies

Graham Wallace

Director Product MarketingHERE Technologies

Giovanni Lanfranchi

Chief Product and Technology OfficerHERE Technologies

Sherry Davenport

Head of Global Partner MarketingHERE Technologies

Eqbal Qur’an

Chief Technology OfficerMRSOOL

Husam Omar

Senior Account Executive, T&L, Middle East & AfricaHERE Technologies

Stuart Ryan

VP SalesHERE Technologies

Steven Jenkins

Chief Technology Officer & Executive Vice PresidentVeoneer

Sjoerd Spaargaren

Global Product Marketing ManagerHERE Technologies

Takafumi Nakata

Assistant ManagerMitsubishi Corporation

2021 Past Exhibitors

Agenda

November 8, 2022

9:00am (CET)

9:00am - 9:05am CET

Welcome to HERE Directions 2022

Bart Sweerman, Senior Vice President Services & Support, HERE Technologies

9:05am (CET)

9:05am - 9:30am CET

HERE to build our world with location

  • Build it with location
  • Company vision & mission
  • Key updates in the last year
  • Agenda highlights

 

Edzard Overbeek, Chief Executive Officer, HERE Technologies

9:30am (CET)

9:30am - 10:00am CET

The joy of data

Hannah has spent the last decade working with data, hunting for mathematical patterns in human behaviour. In that time, she has come across some incredible stories – written solely in the numbers – that get right to the heart of who we are as people.

In this optimistic talk, Hannah will share some extraordinary tales about what’s happening at the very cutting edge of data science – a host of surprising and delightful stories that demonstrate how far you can go when we look back at ourselves through the eyes of data. And Hannah will show you how a mathematical view of what it means to be human can shape the way we design our society, from dating and healthcare to catching serial killers and everything in between.

 

Hannah Fry, Senior Lecturer in the Mathematics of Cities, UCL

10:00am CET

10:00am - 10:30am CET

Market trends in transport & logistics and automated & connected driving

In an increasingly disrupted global environment, the role of technological innovation continues to evolve and expand. From driverless vehicles, robotics and automation to item level asset tracking, real-time inventory, and end -to-end supply chain visibility, technologies are instrumental in making ecosystems and value chains more efficient, agile, sustainable, secure, and resilient. At the same time location content and intelligence, mapping, and navigation are enabling an ever larger set of use cases such as indoor guidance in warehouses, Intelligent Speed Assistance (ISA), predictive ETAs, and sustainable routing of commercial vehicles. The Maps as a Sensor concept, and by extension digital twins, are now firmly established as critical complements to hardware-based perception. Finally, and most importantly, technology go to market strategies are increasingly based on new business practices characterized by open and standardized platforms and marketplaces enabling seamless commerce and new business models.

 

Dominique Bonte Vice President, Verticals/End Markets ABI Research

10:30am (CET)

10:30am - 10:45am CET

Break & networking

Head on over to our virtual exhibition to visit our inspiring exhibitors!

10:45am (CET)

10:45am - 11:05am CET

Democratization of localization

Imran Sayeed and Tom Lantzsch discuss the implications of localization and location services across four vectors: current economic conditions; changing consumer mindset; new generation trends, and the digital universe and new technology trends.

 

  • Thomas Lantzsch, Senior Vice President and General Manager of IoT Group, Intel Corporation
  • Imran Sayeed, Faculty of Entrepreneurship and Innovation, MIT Sloan School of Management
11:05am (CET)

11:05am - 11:25 CET

The future of the automotive industry

Riclef Schmidt-Clausen shares his views with Bill Schumacher on how the roles of the driver and car will evolve as technology advances, and why it is so important for OEMs to keep in touch with the customer.

 

  • Riclef Schmidt-Clausen, Senior Vice President, Domain Intelligent Cockpit & Body, CARIAD (Volkswagen Group)
  • Bill Schumacher, Senior Director Industry Solutions, HERE Technologies
11:25am (CET)

11:25am - 11:55am CET

An inside look at how HERE is accelerating map creation and product innovation

Key platform & portfolio updates relevant to our customers today​.

 

  • Giovanni Lanfranchi, Chief Product & Technology Officer, HERE Technologies
  • Remco Timmer, Vice President Product Management, HERE Technologies
11:55am (CET)

11:55am - 12:00pm CET

Close Keynotes

Explanation of upcoming streams & workshops.

 

Bart Sweerman, Senior Vice President Services & Support, HERE Technologies

12:00pm (CET)

12:00pm - 1:00pm CET

Lunch & networking

Head on over to our virtual exhibition to visit our inspiring exhibitors!

1:00pm (CET)

Track 1

Partner & Developer Sessions

1:00pm - 2:20pm

1:00pm – 1:20pm CET

State of the HERE Platform

HERE platform introduction

 

Ravi Karra, Vice President Engineering, HERE Technologies

 

_____

 

1:20pm – 2:00pm CET

Build with the HERE platform: A technical deep-dive

HERE platform deep-dive (what’s available today): real-life example showing all the steps involved in using the platform.

 

Aaron Falk, Principal Developer Evangelist, HERE Technologies

 

_____

 

2:00pm – 2:20pm CET

Building with partners: How tech partnerships are collaborating to create value for customers

The value chain for delivering technology solutions is not only complex but evolving at a more accelerated pace due to global disruptions such as Semiconductor, Ukraine, Covid, inflation, and Environmental challenges. This has changed the rules of the game and putting pressure on organizations to streamline operations and define innovative ways to deliver on customer expectations. Companies realize they can’t do it on their own and are finding new types of partnerships and business models to GTM.

In this panel discussion, successful partners share their journey of collaborating with HERE to accelerate business value for supply chain and logistics customers. We will explore practical tips, lessons learned and the key factors for innovating through successful partnerships.

 

  • André Käber, Chief Executive Officer, leogistics and Founder of myleo / dsc
  • Paul Beavers, Chief Technology Officer, PCS Software
  • Sherry Davenport, Director Partner Marketing, HERE Technologies

 

Track 2

T&L: Partner/Customer Discussions

1:00pm - 2:15pm CET

1:00pm – 1:15pm CET

Reimagining business in the transportation and logistics industry

We are living in the age of digital transformation: enterprises are realizing the value of adopting digital technologies and solutions across all areas of the business to become more efficient, customer-centric, and resilient to disruption. In this engaging session, Mitsubishi Corporation joins HERE Technologies to discuss Mitsubishi’s vision for digital transformation in the transportation and logistics space, the challenges and opportunities that lie ahead, and why location data and technology are key to helping companies have greater visibility of their operations, improve efficiencies, and enhance customer satisfaction.

 

  • Takafumi Nakata, Project Manager, Mitsubishi Corporation
  • Sachin Thukral, Head of APAC Partner Organization, HERE Technologies

_____

 

1:15pm – 1:30pm CET

Shifting to data-driven predictive supply chains

A number of black swan events have disrupted supply chains globally and made extracting value from the mountain of logistics data more challenging than ever. This has led to companies forming partnerships that enable them to better manage their data and transition from reactive decision-making to predictive supply chains. Join AWS and DHL Supply Chain in conversation with HERE Technologies about how location-powered analytics and predictive ETAs are key to building a predictive and resilient supply chain ecosystem, giving you the visibility you need to optimize your supply chain end-to-end and pivot quickly to meet growing customer expectations.

 

  • Eric Topp Head, Worldwide Solutions/BD, Transportation & Logistics, AWS
  • Alastair Shooter, Vice President – Global Head of Transport, DHL Supply Chain
  • Bart Coppelmans, Director Industry Solutions, HERE Technologies

_____

 

1:30pm – 2:00pm CET

Helping transportation and logistics companies achieve their sustainability goals

Sustainability is at the top of everyone’s agenda, including fleet managers and supply chain practitioners, who want to utilize resources as effectively as possible and reduce the impact on our environment. The need to accelerate sustainability efforts means continuous assessment and optimization of supply chain technology potential and lifecycle. In this session, sustainability leaders Migros and Bundesvereinigung Logistik (BVL) join HERE Technologies to discuss the challenges and opportunities in this space and how location data and technology is key to helping companies achieve their sustainability goals.

 

  • Martin Schwemmer, Managing Director, Bundesvereinigung Logistik
  • Thomas Wunderli, Chief Digital Officer Traffic and Security, Migros
  • Christoph Herzig, Director Product Management, HERE Technologies

_____

 

2:00pm – 2:15pm CET

Revolutionizing on-demand delivery with location data

Please keep checking back for a full session overview.

 

  • Eqbal Qur’an, Chief Technology Officer, MRSOOL
  • Husam Omar, Senior Sales Manager – Middle East & Africa, HERE Technologies

Track 3

Industry focused HERE update sessions

1:00pm - 1:45pm CET

1:00pm – 1:45pm CET

The new Auto: software-defined and location-enabled

The automotive industry is changing at a rapid pace, with digitalization, electrification, and automation evolving the transition towards software-defined vehicles.

Location is a key ingredient to the software that is powering the digital cockpits, e-mobility and automated driving.

Learn from HERE’s Product Leaders about the key trends in each area and how we are advancing our location solutions for the cars of today and tomorrow.

 

  • Leen Balcaen Vice President Product Management, Core Content Unit Leader HERE Technologies
  • Chris Handley Vice President Product Management HERE Technologies
  • Markus Suomi Vice President Application BU HERE Technologies
  • Andrei Iordache Director Industry Solutions HERE Technologies

 

2:15pm (CET)

Track 1

Break & Networking

2:20pm - 2:50pm CET

Head on over to our virtual exhibition to visit our inspiring exhibitors!

Track 2

Break & Networking

2:15pm - 2:30pm CET

Head on over to our virtual exhibition to visit our inspiring exhibitors!

Track 3

Break & Networking

1:45pm - 2:30pm CET

Head on over to our virtual exhibition to visit our inspiring exhibitors!

2:30pm (CET)

Track 1

Developer hands-on session

2:50pm - 3:20pm CET

2:50pm – 3:05pm CET

Build with HERE EV routing

Please keep checking back for a full session overview.

  • Marek Krysiuk  Senior Product Manager EV Routing  HERE Technologies
  • Mohini Todkari   Senior Developer Evangelist, HERE Technologies   HERE Technologies 

_

3:05pm – 3:20pm CET

Build with an effective middle mile solution with HERE

Please keep checking back for a full session overview.

  • Alex Gevrenov, Director Product Management, HERE Technologies  HERE Technologies
  • Hernan Aranda Gomez,  Principal Software Engineer, HERE Technologies  HERE Technologies 

Track 2

Automotive: Partner/Customer Discussions

2:30pm - 3:45pm CET

2:30pm – 2:45pm CET

Moving automated driving forward with location intelligence

The automotive industry is experiencing dramatic changes, with an unprecedented revolution taking place in driver automation. OEMs are moving into the tech space and tech companies are moving into the automotive space. In this fascinating session, join Veoneer in conversation with HERE Technologies about some of the most interesting topics in automated driving today, from NCAP to ODD, and how location intelligence is helping to improve the reliability, safety and comfort of automated driving systems.

  • Steven Jenkins Chief Technology Officer & Executive Vice President Veoneer
  • Sjoerd Spaargaren Global Product Marketing Manager HERE Technologies

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2:45pm – 3:00pm CET

HERE + what3words: Creating precision navigation with three simple words

Finding any place in the world just became easier, through 3x-by-3x meter squares. what3words has partnered with HERE Technologies to enable drivers to navigate to any precise destination, anywhere in the world, using a what3words address. In this session, what3words and HERE come together to discuss the challenges with traditional street addresses that led to their partnership, what consumers expect from today’s modern luxury navigation experience, and what it means for the future of adventuring.

  • Clare Jones Chief Commercial Officer what3words
  • Ronak Amin Global Product Marketing Manager HERE Technologies 

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3:00pm – 3:15pm CET

HERE + Smart: Driving the future of mobility with next-generation electric vehicles

We are living in the era of electric and connected mobility: climate change and mounting pressure from governments means the electric revolution is upon us, while driver expectations of connected vehicles are higher than ever. In this session, smart Europe joins HERE Technologies to discuss the trends in mobility today, how they are breaking ground by making the future of mobility more connected and sustainable, and how location data and technology are helping them enhance the customer experience.

  • Dirk Adelmann Chief Executive Officer smart Europe
  • Ronak Amin Global Product Marketing Manager HERE Technologies 

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3:15pm – 3:45pm CET

Building the driving software for your digital cockpit needs

To create a superior driving experience, OEMs need to invest in harmonious software solutions that manifest in the digital cockpit. This is necessary not only to meet consumer expectations for digital experiences but also to set the vehicle’s software stack up for future success in elevated driving experiences, specifically navigation, automation, and electrification. Whether the car is electric or ICE, being driven or driving itself, it needs all the integrated software elements critical to driving displayed in the digital cockpit.​ Join BlackBerry, Lotus and Unity in conversation with HERE Technologies about this fascinating topic and why location data and technology are key.

  • Henning Linn Global Director Solution Engineering Unity
  • Peter Virk Vice President, BlackBerry IVY Product & Ecosystem Blackberry
  • Serino Angellotti Senior Chief Engineer of Electrics / Electronics and Digital User Experience Lotus Tech Innovation Centre
  • Niko Boeker Senior Manager Industry Solutions Automotive HERE Technologies

 

Track 3

HERE T&L update session

2:30pm - 3:15pm CET

Supply chain digital transformation: The critical source of competitive advantage for the next 5-8 years.

The significant growth of e-commerce during the Covid epidemic led to a rapid expansion in demand for home delivery services – with a related shift the structure of supply chains – with stock being held in locations which are closer to the end-customer to reduce response times. This has led to significant changes in corporate investment priorities – a trend which is set to continue as the sustainability agenda drives changes in the structure of fleet operations and the growth of near sourcing.

Today there’s a growing appreciation that the strength of the supply chain and the Digital Transformation of the supporting IT infrastructure represents a critical component in an organisation’s Go to Market strategy. This session will consider the practical steps that will be needed to guide your organization successfully through this transformation – to deliver an enhanced customer experience.

 

Graham Wallace, Director Product Marketing, HERE Technologies

3:45pm (CET)

3:45pm - 3:50pm CET

Event close

Bart Sweerman, Senior Vice President Services & Support, HERE Technologies

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