HERE Directions 2021 in Numbers:

2

Full Days

2300+

Attendees

50+

Speakers

17

Exhibitors

Key Topics HERE Directions 2021:

Find out how location technology supports the transportation and logistics industry overcome key challenges. With location, now we help fleets and supply chains:

  • Save millions by providing real-time, end-to-end visibility of assets and shipments, whether inside a warehouse, on a yard, or thousands of miles away.
  • Match growing customer expectations for precise ETAs and transparency, boost the safety of drivers and meet sustainability goals.

Discover how the power of location technology can transform the future of connected and automated driving. With location, now we can help OEMs:

  • Create intuitive navigation solutions that enhance the in-car experience and pave the way towards zero emissions.
  • Get ahead of the curve on autonomous driving with high-definition, automotive-grade maps and connected services.

Learn how location technology enables businesses to build smart mobility and infrastructure solutions in a safe, sustainable and profitable way. With location, now we can help mobility companies and network providers:

  • Optimize operations and simplify the planning of seamless intermodal journeys, both scheduled and on-demand.
  • Unlock the full potential of 5G by digitizing network planning, design and deployment with hyper-precise 3D geolocation data.

2021 Past Speakers

Stephan Durach

Senior VP, Connected Company DevelopmentBMW

Imran Sayeed

Faculty of Entrepreneurship and InnovationMIT Sloan School of Management

Michael Bolle

Advisor, Entrepreneur, Board Member and Independent Industrial AdvisorGaia-X

Phillip Parsons

General Manager of LogisticsCoca-Cola Europacific Partners

Rajkiran Kanagala

SVP & Group Head - Emerging Business Units, Strategy & Business DevelopmentTCI Group

Sarah Thompson

CPOEROAD

Badrinath Jayaram

Global Business Development Head - TCS DigiFleetTM Tata Consultancy Services

Luis Manuel Faviani

CCOCNID

Jeffrey Frantz

General Manager, Verizon Location TechnologyVerizon

Jaromír Beránek

Chairman of the IT and Smart City CommitteeCity of Prague

Stephan van Dijk

Director of InnovationAmsterdam Institute for Advanced Metropolitan Solutions (AMS Institute)

Johannes Springer

Lead 5G Automotive ProgramDeutsche Telekom AG / T-Systems International

Vatsa Kalyanasundaram

Cloud & Security DirectorVodafone Business

Lisa Åbom

CEONIRA Dynamics

Wolfgang Möller

Global Director Discrete Industries & Internet of ThingsNTT DATA

Michael Zagorsek

COOSoundHound

Ali Maleki

CEOTraxen

Randall René

Industry Solutions Specialist – TelecommunicationsEsri

Phil Christensen

VP - Digital Cities, Reality + Spatial ModelingBentley Systems

Lomme Devriendt

Senior Manager, Business DevelopmentBentley Systems

Gregor Kugelmann

Senior Manager ADAS developmentMercedes Benz

Simon Dechent

Global Market Development SAP Sales and Service Cloud

Aaron Golden

Senior Director, Head of Strategic Partners and AlliancesHERE Technologies

Alex Osaki

Product Marketing ManagerHERE Technologies

Annika Hundertmark

Head of Railway Digitalisation, Digitale Schiene DeutschlandDeutsche Bahn

Bjarne Jensen

Product Marketing ManagerHERE Technologies

David Rowan

Founding Editor-in-chiefWired UK

Deepak Patnaik

Senior Product Marketing ManagerHERE Technologies

Divya Mehra

Senior Product Marketing ManagerHERE Technologies

Erminio Di Paola

VP Product ManagementHERE Technologies

Filip Klippel

Product Marketing ManagerHERE Technologies

Giovanni Lanfranchi

CTOHERE Technologies

Hervé Utheza

Senior Director Emerging TechnologiesHERE Technologies

Javier Albares

Senior Industry Solutions ManagerHERE Technologies

Jennifer Gill Didoni

Head of Cloud and Edge Computing PortfolioVodafone Business

Joachim Mack-Goertz

Partner Account ManagerHERE Technologies

Jonathan Abon

VP Product ManagementHERE Technologies

Magdalina Stavreva

Product Portfolio Management & Strategic AlliancesSiemens Digital Logistics

Mark Yao

Director Product ManagementHERE Technologies

Mehdi Zahi

Managing Business Consultant – GIS BI GeomarketingCapgemini

Michael Brown

Supply Chain Leader – Global and Strategic AccountsAWS

Steven Schulting

Senior Product Manager Infrastructure PlanningHERE Technologies

Tyler Van Houwelingen

Director Industry SolutionsHERE Technologies

2021 Past Exhibitors

2021 Past Agenda

Filter By:

Date Activities Location

October 20, 2021

2:00 pm CEST - 2:30 pm CEST

HERE for location

Main Stage

October 20, 2021

2:30 pm CEST - 3:00 pm CEST

How the emerging “metaverse” will shape the future of work

Keynote with David Rowan, Wired UK

Main Stage

October 20, 2021

3:00 pm CEST - 3:25 pm CEST

On the move with 5G: The BMW view

BMW’s connectivity chief Stephan Durach joins HERE CTO Giovanni Lanfranchi to talk about the state of 5G, its essential role in the efficient, sustainable and enjoyable mobility of the future – and how location technology and 5G go hand in hand to empower the data infrastructure vehicles and mobility services of the future need.

Stephan Durach, Senior VP, Connected Company Development at BMW
Giovanni Lanfranchi, CTO, HERE Technologies

Main Stage

October 20, 2021

3:25 pm CEST - 3:50 pm CEST

Enhancing our interaction with every screen: Building next-generation HMI experiences

Today, only a small portion of human-machine interface (HMI) design concepts make their way to mass production. In this session, Unity tells us how their real-time 3D technology brings disjointed HMI design and development workflows together to create visually compelling, immersive HMI experiences, and how with HERE location data we are together reimagining in-car navigation experiences.

Main Stage

October 20, 2021

3:50 pm CEST - 4:20 pm CEST

Networking Break

Main Stage

October 20, 2021

4:20 pm CEST - 4:45 pm CEST

Future of work: The role of innovation in the ESG-conscious world

With Covid-19 altering ways of working, organizations across the globe are using ESG (Environment, Social & Governance) principles to accelerate digital transformation, turning challenges of the “new normal” into opportunities. Join us to learn more about how innovation is a driver in this arena, and the role location technology plays within it.

Imran Sayeed, Faculty of Entrepreneurship and Innovation, MIT Sloan School of Management
Jørgen Behrens, SVP and CPO, HERE Technologies

Main Stage

October 20, 2021

4:45 pm CEST - 5:10 pm CEST

Getting a grip on traction conditions: Enhancing driver safety with the HERE platform

Differing road surfaces, tires and weather constantly change traction conditions and impact driver safety. In this session, NIRA Dynamics tells us how their use of the HERE platform to map traction conditions is enhancing road safety for drivers and enabling continued exploration and innovation in this important space, now and in the future.

Lisa Åbom, CEO, NIRA Dynamics
Jonathan Abon, VP Product Management, HERE Technologies

Main Stage

October 20, 2021

5:10 pm CEST - 5:35 pm CEST

Precise location positioning: Opening up opportunities for innovation in fleet, automotive, tech and beyond

Whether you are trying to locate a vehicle or precisely pinpoint the location of a consumer with a smartwatch, accurate positioning of devices, equipment and assets using satellite system is more attainable and in demand than ever. In this session, Sony Semiconductor Solutions tells us how, by integrating HERE positioning technology into their dual-band chipsets, they can locate devices with centimeter-level precision with only low power consumption, opening up opportunities for innovation in fleet, automotive, tech and beyond.

Steve Beck, General Manager, Systems Engineering Group, Sony Semiconductor Solutions Europe
Divya Mehra, Senior Product Marketing Manager, HERE Technologies

Main Stage

October 20, 2021

5:35 pm CEST - 6:05 pm CEST

Networking Break

Main Stage

October 20, 2021

6:05 pm CEST - 6:30 pm CEST

The rail revolution: Digitizing rail with location data

More and more people are relying on rail as a reliable, safe, environmentally friendly way to travel. Track networks are reaching their maximum capacity, yet expanding them is time-consuming, costly, and disruptive to the landscape. In this session, Deutsche Bahn tells us how their Digitale Schiene Deutschland project, through collaboration with Siemens, Ibeo, Bosch and HERE, can achieve significantly higher track utilization without building a single new track.

Annika Hundertmark, Head of Railway Digitalisation, Digitale Schiene Deutschland, Deutsche Bahn
Tomas Robenek, Industry Solutions Manager, HERE Technologies

Main Stage

October 20, 2021

6:30 pm CEST - 6:55 pm CEST

Connected vehicles: Location data reliability, quality and security in the automotive industry

With connectivity becoming an increasingly integrated part of the automotive industry, how data is collected and managed has changed greatly over the past decade. In this session, we explore how the quality, reliability and security of location data is crucial in powering the future of the automotive industry and how it is helping to transform another key space – vehicle safety.

Michael Bolle, Advisor, Entrepreneur, Board Member and Independent Industrial Advisor, Gaia-X
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies

Main Stage

October 20, 2021

6:55 pm CEST

Conference Close

Main Stage

October 21, 2021

2:00 pm CEST - 2:30 pm CEST

Rethinking disruption

Jonas Kjellberg, Digital Transformation Speaker, Co-Creator of Skype, Author and Investor

Main Stage

October 21, 2021

2:30 pm CEST - 2:55 pm CEST

Sales logistics: Improving sales operations with dynamic customer visit planning

Managing site visits across multiple customers’ locations can be a complex process to plan and requires an advanced planning tool based on historical and precise, real-time information. In this session, SAP tells us how HERE location technology is powering their software solutions to boost the efficiency of sales workforces with ad-hoc prioritization of scheduling and routing customer location visits.

Simon Dechent, Global Market Development, SAP Sales and Service Core, SAP
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies

Main Stage

October 21, 2021

2:55 pm CEST - 3:20 pm CEST

5G and Edge Computing: Shaping the future of mobility experiences

Combining location technology with 5G and Multi-access Edge Computing (MEC) offers endless opportunities across industries, including powerful solutions that provide better mobility experiences for drivers. In this session, Vodafone tells us how, together with HERE location intelligence, they are harnessing these technologies to making roads safer and more efficient for all.

Vatsa Kalyanasundaram, Cloud & Security Director, Vodafone Business
Jennifer Gill Didoni, Head of Cloud and Edge Computing Portfolio, Vodafone Business
Bjarne Jensen, Product Marketing Manager, HERE Technologies

Main Stage

October 21, 2021

2:55 pm CEST - 3:20 pm CEST

Enhancing postal fleet operations: The importance of data quality

Managing fleets is a complex business, with numerous logistical challenges from planning to the last mile. But with quality data, businesses can make smarter decisions and overcome these challenges. In this session, Capgemini tells us how they are enhancing fleet operations by leveraging highly accurate location data to optimize routes and improve ETA and forecasting accuracy, saving time and costs.

Mehdi Zahi, Managing Business Consultant – GIS BI Geomarketing, Capgemini
Alex Osaki, Product Marketing Manager, HERE Technologies

Main Stage

October 21, 2021

2:55 pm CEST - 3:20 pm CEST

The future of smart enterprise: Redefining “connected” with location technology

In our increasingly digitally connected world, telecommunications companies are having to evolve to meet new demands and equip customers with the tools they need for the 5G future. In this session, Verizon tells us about their Digital Space Orchestration solution and how it is helping to fulfill the promise of the 4th industrial revolution.

Jeff Frantz, General Manager, Verizon Location Technology
Tyler Van Houwelingen, Director Industry Solutions, HERE Technologies

Main Stage

October 21, 2021

3:20 pm CEST - 3:45 pm CEST

Gearing up for the next level: Mastering conditionally automated driving at Level 3

Vehicle automation is advancing rapidly, and there is little that excites the technology world more than a future with self-driving cars. But how far are we from that reality? In this session, Mercedes-Benz tells us how their innovations, combined with HERE location data and services, are helping them achieve Level 3 automation, bringing new levels of comfort, efficiency and safety for drivers.

Gregor Kugelmann, Senior Manager ADAS development, Mercedes Benz
Filip Klippel, Product Marketing Manager, HERE Technologies

Main Stage

October 21, 2021

3:20 pm CEST - 3:45 pm CEST

Keeping moving in times of Covid-19: Addressing the supply chain challenges of today

The Covid-19 crisis has disrupted supply chains across the world, bringing a new wave of challenges that have impacted every industry. In this session, Coca-Cola Europacific Partners tells us how location data and technology is helping them overcome the unique problems they’ve encountered in Australia and continue to move brands across the region and meet their customers’ needs.

Phillip Parsons General Manager of Logistics, Coca-Cola Europacific Partners
Erminio Di Paola, VP Product Management, HERE Technologies

Main Stage

October 21, 2021

3:20 pm CEST - 3:45 pm CEST

Getting businesses back on track: The role of digital twins in solving today’s problems

Businesses in every industry have been dealing with unprecedented changes and challenges, and need new solutions to help them adapt and thrive in a world in recovery. In this session, Esri tells us how, by combining their geospatial expertise, tools and capabilities with HERE’s, innovating in 3D and creating digital twins, they’ve been helping companies make faster decisions, improve operational efficiencies and meet their customers’ needs.

Randall René, Industry Solutions Specialist – Telecommunications, Esri
Mark Yao, Director Product Management, HERE Technologies

Main Stage

October 21, 2021

3:45 pm CEST - 4:10 pm CEST

Networking Break

Main Stage

October 21, 2021

4:10 pm CEST - 4:35 pm CEST

Unlocking the full potential of 5G: Connected and automated mobility through C-V2X

With the dawn of 5G and Cellular Vehicle-to-Everything (C-V2X) comes immense opportunity for the telecommunications and automotive industries. In this session, Deutsche Telekom tells us how they envision the C-V2X future, including the vast potential of connected cars to improve safety and efficiency on our roads, and the role of location-based services in shaping that future.

Johannes Springer, Lead 5G Automotive Program, Deutsche Telekom AG / T-Systems International
Javier Albares, Senior Industry Solutions Manager, HERE Technologies

Main Stage

October 21, 2021

4:10 pm CEST - 4:35 pm CEST

Taking control of fleets: Enhancing performance through route optimization

Managing fleet operations is no mean feat, and the acceleration of online retail brought about by Covid-19 has put more pressure on fleet operaters than ever. In this session, we hear from four companies based in three different continents about the fleet management challenges their businesses face and how location data and technology is helping them have greater visibility of their fleets, optimize their routes, and better manage the last mile, leading to time and cost savings and improved sustainability.

Sarah Thompson, CPO, EROAD
Badrinath Jayaram, Global Business Development Lead – TCS DigiFleetTM, Tata Consultancy Services
Deepak Patnaik, Senior Product Marketing Manager, HERE Technologies

Main Stage

October 21, 2021

4:10 pm CEST - 4:35 pm CEST

Advancing urban infrastructure planning: Digital twins and the future

Better infrastructure planning is key to making cities more efficient, safer and greener, thereby enhancing citizens’ quality of life. In this session, Bentley Systems tells us how digital twins are transforming infrastructure planning, and how by collaborating with HERE Technologies and Microsoft we are together opening up opportunities for cities and Departments of Transportation (DoTs) and addressing some of the most pressing challenges of today.

Phil Christensen, VP – Digital Cities, Reality+Spatial Modeling, Bentley Systems
Lomme Devriendt, Senior Manager, Business Development, Bentley Systems
Steven Schulting, Senior Product Manager Infrastructure Planning, HERE Technologies

Main Stage

October 21, 2021

4:45 pm CEST - 5:10 pm CEST

Powering the voice-first era: The potential for a more connected world

Voice assistants are appearing everywhere in our lives, enabling humans to interact with everything that’s connected in the way they interact with each other. In this session, SoundHound tells us how their voice AI platform, powered by HERE data, is helping brands build custom voice experiences and how 5G will provide even greater opportunities for innovation in this space, benefiting every industry and consumer.

Michael Zagorsek, COO, SoundHound
Hervé Utheza, Senior Director Emerging Technologies, HERE Technologies

Main Stage

October 21, 2021

4:35 pm CEST - 5:00 pm CEST

Building intelligent supply chains: The power of data and digital twins

While most companies have moved towards some form of digitization, end-to-end supply chain visibility continues to be elusive. In this session, Siemens Digital Logistics tells us how, by building intelligent supply chains and leveraging digital twins, they are helping to improve visibility, efficiency, safety and sustainability in the movement of goods across the world.

Christian Schmidt, CTO & Managing Director, Siemens Digital Logistics
Magdalina Stavreva, Product Portfolio Management & Strategic Alliances, Siemens Digital Logistics
Bart Coppelmans, Head of Global Supply Chain & Logistics Industry Solutions

Main Stage

October 21, 2021

4:35 pm CEST - 5:00 pm CEST

Shaping the future of smart cities: The power of location in streamlining mobility

Advancements in location data and technology are rapidly opening up opportunities for governments and businesses across the world, helping them solve their city’s unique problems. In this session we hear from NTT Data about their innovative Smart Cities solution for mobility and traffic simulation, which harnesses the power of location to make cities more connected, sustainable, and run more efficiently for citizens and tourists alike.

Wolfgang Möller, Global Director Discrete Industries & Internet of Things, NTT DATA Business Solutions
Joachim Mack-Goertz, Partner Account Manager, HERE Technologies

Main Stage

October 21, 2021

5:10 pm CEST - 5:50 pm CEST

Leading trucking innovation into the future: Increasing efficiencies with location data

Fleet managers and owners continue to look for ways to reduce costs and optimize the comfort and safety of their drivers. In this session, Traxen tells us how their unique solution, with the help of location technology, is helping their customers provide a new level of drivability and safety, as well as make significant cost-savings through reduced fuel consumption and advanced safety features.

Ali Maleki, Founder and CEO, Traxen
Deepak Patnaik, Senior Product Marketing Manager, HERE Technologies

Main Stage

October 21, 2021

5:00 pm CEST - 5:50 pm CEST

Supply chain innovation: Delivering solutions for industries around the world

The Covid-19 pandemic disrupted supply chains across the globe, exposing their complexity and fragility and the need for new solutions in a world still adapting to the repercussions. In this session, Amazon Web Services (AWS) shares their views on today’s trends and challenges, and how, with the help of the HERE platform, they’re solving supply chain problems for all industries and markets.

Michael Brown, Supply Chain Leader – Global and Strategic Accounts, AWS
Aaron Golden, Senior Director, Head of Strategic Partners and Alliances at HERE Technologies

Main Stage

October 21, 2021

5:15 pm CEST - 5:50 pm CEST

Smart mobility today and tomorrow: Improving the way we move

Urban mobility providers face numerous challenges, ranging from tight revenue margins over new regulations to growing customer expectations. In this session, panelists from AMS Institute and City of Prague tell us their views on the most pressing challenges they face today and how location data is helping mobility providers to optimize their operations to enable seamless intermodal journeys.

Jaromír Beránek, Chairman of the IT and Smart City Committee, City of Prague
Stephan van Dijk, Director of Innovation, Amsterdam Institute for Advanced Metropolitan Solutions
Remco Timmer, Senior Director Product Management, HERE Technologies

Main Stage

October 21, 2021

5:50 pm CEST

Closing

Main Stage

Filter By:

All Days

October 20, 2021

2:00 pm CEST - 2:30 pm CEST

HERE for location

October 20, 2021

2:30 pm CEST - 3:00 pm CEST

How the emerging “metaverse” will shape the future of work

Keynote with David Rowan, Wired UK

October 20, 2021

3:00 pm CEST - 3:25 pm CEST

On the move with 5G: The BMW view

BMW’s connectivity chief Stephan Durach joins HERE CTO Giovanni Lanfranchi to talk about the state of 5G, its essential role in the efficient, sustainable and enjoyable mobility of the future – and how location technology and 5G go hand in hand to empower the data infrastructure vehicles and mobility services of the future need.

Stephan Durach, Senior VP, Connected Company Development at BMW
Giovanni Lanfranchi, CTO, HERE Technologies

October 20, 2021

3:25 pm CEST - 3:50 pm CEST

Enhancing our interaction with every screen: Building next-generation HMI experiences

Today, only a small portion of human-machine interface (HMI) design concepts make their way to mass production. In this session, Unity tells us how their real-time 3D technology brings disjointed HMI design and development workflows together to create visually compelling, immersive HMI experiences, and how with HERE location data we are together reimagining in-car navigation experiences.

October 20, 2021

3:50 pm CEST - 4:20 pm CEST

Networking Break

October 20, 2021

4:20 pm CEST - 4:45 pm CEST

Future of work: The role of innovation in the ESG-conscious world

With Covid-19 altering ways of working, organizations across the globe are using ESG (Environment, Social & Governance) principles to accelerate digital transformation, turning challenges of the “new normal” into opportunities. Join us to learn more about how innovation is a driver in this arena, and the role location technology plays within it.

Imran Sayeed, Faculty of Entrepreneurship and Innovation, MIT Sloan School of Management
Jørgen Behrens, SVP and CPO, HERE Technologies

October 20, 2021

4:45 pm CEST - 5:10 pm CEST

Getting a grip on traction conditions: Enhancing driver safety with the HERE platform

Differing road surfaces, tires and weather constantly change traction conditions and impact driver safety. In this session, NIRA Dynamics tells us how their use of the HERE platform to map traction conditions is enhancing road safety for drivers and enabling continued exploration and innovation in this important space, now and in the future.

Lisa Åbom, CEO, NIRA Dynamics
Jonathan Abon, VP Product Management, HERE Technologies

October 20, 2021

5:10 pm CEST - 5:35 pm CEST

Precise location positioning: Opening up opportunities for innovation in fleet, automotive, tech and beyond

Whether you are trying to locate a vehicle or precisely pinpoint the location of a consumer with a smartwatch, accurate positioning of devices, equipment and assets using satellite system is more attainable and in demand than ever. In this session, Sony Semiconductor Solutions tells us how, by integrating HERE positioning technology into their dual-band chipsets, they can locate devices with centimeter-level precision with only low power consumption, opening up opportunities for innovation in fleet, automotive, tech and beyond.

Steve Beck, General Manager, Systems Engineering Group, Sony Semiconductor Solutions Europe
Divya Mehra, Senior Product Marketing Manager, HERE Technologies

October 20, 2021

5:35 pm CEST - 6:05 pm CEST

Networking Break

October 20, 2021

6:05 pm CEST - 6:30 pm CEST

The rail revolution: Digitizing rail with location data

More and more people are relying on rail as a reliable, safe, environmentally friendly way to travel. Track networks are reaching their maximum capacity, yet expanding them is time-consuming, costly, and disruptive to the landscape. In this session, Deutsche Bahn tells us how their Digitale Schiene Deutschland project, through collaboration with Siemens, Ibeo, Bosch and HERE, can achieve significantly higher track utilization without building a single new track.

Annika Hundertmark, Head of Railway Digitalisation, Digitale Schiene Deutschland, Deutsche Bahn
Tomas Robenek, Industry Solutions Manager, HERE Technologies

October 20, 2021

6:30 pm CEST - 6:55 pm CEST

Connected vehicles: Location data reliability, quality and security in the automotive industry

With connectivity becoming an increasingly integrated part of the automotive industry, how data is collected and managed has changed greatly over the past decade. In this session, we explore how the quality, reliability and security of location data is crucial in powering the future of the automotive industry and how it is helping to transform another key space – vehicle safety.

Michael Bolle, Advisor, Entrepreneur, Board Member and Independent Industrial Advisor, Gaia-X
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies

October 20, 2021

6:55 pm CEST

Conference Close

October 21, 2021

2:00 pm CEST - 2:30 pm CEST

Rethinking disruption

Jonas Kjellberg, Digital Transformation Speaker, Co-Creator of Skype, Author and Investor

October 21, 2021

2:30 pm CEST - 2:55 pm CEST

Sales logistics: Improving sales operations with dynamic customer visit planning

Managing site visits across multiple customers’ locations can be a complex process to plan and requires an advanced planning tool based on historical and precise, real-time information. In this session, SAP tells us how HERE location technology is powering their software solutions to boost the efficiency of sales workforces with ad-hoc prioritization of scheduling and routing customer location visits.

Simon Dechent, Global Market Development, SAP Sales and Service Core, SAP
Gino Ferru, SVP and General Manager EMEAR, HERE Technologies

October 21, 2021

2:55 pm CEST - 3:20 pm CEST

5G and Edge Computing: Shaping the future of mobility experiences

Combining location technology with 5G and Multi-access Edge Computing (MEC) offers endless opportunities across industries, including powerful solutions that provide better mobility experiences for drivers. In this session, Vodafone tells us how, together with HERE location intelligence, they are harnessing these technologies to making roads safer and more efficient for all.

Vatsa Kalyanasundaram, Cloud & Security Director, Vodafone Business
Jennifer Gill Didoni, Head of Cloud and Edge Computing Portfolio, Vodafone Business
Bjarne Jensen, Product Marketing Manager, HERE Technologies

October 21, 2021

2:55 pm CEST - 3:20 pm CEST

Enhancing postal fleet operations: The importance of data quality

Managing fleets is a complex business, with numerous logistical challenges from planning to the last mile. But with quality data, businesses can make smarter decisions and overcome these challenges. In this session, Capgemini tells us how they are enhancing fleet operations by leveraging highly accurate location data to optimize routes and improve ETA and forecasting accuracy, saving time and costs.

Mehdi Zahi, Managing Business Consultant – GIS BI Geomarketing, Capgemini
Alex Osaki, Product Marketing Manager, HERE Technologies

October 21, 2021

2:55 pm CEST - 3:20 pm CEST

The future of smart enterprise: Redefining “connected” with location technology

In our increasingly digitally connected world, telecommunications companies are having to evolve to meet new demands and equip customers with the tools they need for the 5G future. In this session, Verizon tells us about their Digital Space Orchestration solution and how it is helping to fulfill the promise of the 4th industrial revolution.

Jeff Frantz, General Manager, Verizon Location Technology
Tyler Van Houwelingen, Director Industry Solutions, HERE Technologies

October 21, 2021

3:20 pm CEST - 3:45 pm CEST

Gearing up for the next level: Mastering conditionally automated driving at Level 3

Vehicle automation is advancing rapidly, and there is little that excites the technology world more than a future with self-driving cars. But how far are we from that reality? In this session, Mercedes-Benz tells us how their innovations, combined with HERE location data and services, are helping them achieve Level 3 automation, bringing new levels of comfort, efficiency and safety for drivers.

Gregor Kugelmann, Senior Manager ADAS development, Mercedes Benz
Filip Klippel, Product Marketing Manager, HERE Technologies

October 21, 2021

3:20 pm CEST - 3:45 pm CEST

Keeping moving in times of Covid-19: Addressing the supply chain challenges of today

The Covid-19 crisis has disrupted supply chains across the world, bringing a new wave of challenges that have impacted every industry. In this session, Coca-Cola Europacific Partners tells us how location data and technology is helping them overcome the unique problems they’ve encountered in Australia and continue to move brands across the region and meet their customers’ needs.

Phillip Parsons General Manager of Logistics, Coca-Cola Europacific Partners
Erminio Di Paola, VP Product Management, HERE Technologies

October 21, 2021

3:20 pm CEST - 3:45 pm CEST

Getting businesses back on track: The role of digital twins in solving today’s problems

Businesses in every industry have been dealing with unprecedented changes and challenges, and need new solutions to help them adapt and thrive in a world in recovery. In this session, Esri tells us how, by combining their geospatial expertise, tools and capabilities with HERE’s, innovating in 3D and creating digital twins, they’ve been helping companies make faster decisions, improve operational efficiencies and meet their customers’ needs.

Randall René, Industry Solutions Specialist – Telecommunications, Esri
Mark Yao, Director Product Management, HERE Technologies

October 21, 2021

3:45 pm CEST - 4:10 pm CEST

Networking Break

October 21, 2021

4:10 pm CEST - 4:35 pm CEST

Unlocking the full potential of 5G: Connected and automated mobility through C-V2X

With the dawn of 5G and Cellular Vehicle-to-Everything (C-V2X) comes immense opportunity for the telecommunications and automotive industries. In this session, Deutsche Telekom tells us how they envision the C-V2X future, including the vast potential of connected cars to improve safety and efficiency on our roads, and the role of location-based services in shaping that future.

Johannes Springer, Lead 5G Automotive Program, Deutsche Telekom AG / T-Systems International
Javier Albares, Senior Industry Solutions Manager, HERE Technologies

October 21, 2021

4:10 pm CEST - 4:35 pm CEST

Taking control of fleets: Enhancing performance through route optimization

Managing fleet operations is no mean feat, and the acceleration of online retail brought about by Covid-19 has put more pressure on fleet operaters than ever. In this session, we hear from four companies based in three different continents about the fleet management challenges their businesses face and how location data and technology is helping them have greater visibility of their fleets, optimize their routes, and better manage the last mile, leading to time and cost savings and improved sustainability.

Sarah Thompson, CPO, EROAD
Badrinath Jayaram, Global Business Development Lead – TCS DigiFleetTM, Tata Consultancy Services
Deepak Patnaik, Senior Product Marketing Manager, HERE Technologies

October 21, 2021

4:10 pm CEST - 4:35 pm CEST

Advancing urban infrastructure planning: Digital twins and the future

Better infrastructure planning is key to making cities more efficient, safer and greener, thereby enhancing citizens’ quality of life. In this session, Bentley Systems tells us how digital twins are transforming infrastructure planning, and how by collaborating with HERE Technologies and Microsoft we are together opening up opportunities for cities and Departments of Transportation (DoTs) and addressing some of the most pressing challenges of today.

Phil Christensen, VP – Digital Cities, Reality+Spatial Modeling, Bentley Systems
Lomme Devriendt, Senior Manager, Business Development, Bentley Systems
Steven Schulting, Senior Product Manager Infrastructure Planning, HERE Technologies

October 21, 2021

4:45 pm CEST - 5:10 pm CEST

Powering the voice-first era: The potential for a more connected world

Voice assistants are appearing everywhere in our lives, enabling humans to interact with everything that’s connected in the way they interact with each other. In this session, SoundHound tells us how their voice AI platform, powered by HERE data, is helping brands build custom voice experiences and how 5G will provide even greater opportunities for innovation in this space, benefiting every industry and consumer.

Michael Zagorsek, COO, SoundHound
Hervé Utheza, Senior Director Emerging Technologies, HERE Technologies

October 21, 2021

4:35 pm CEST - 5:00 pm CEST

Building intelligent supply chains: The power of data and digital twins

While most companies have moved towards some form of digitization, end-to-end supply chain visibility continues to be elusive. In this session, Siemens Digital Logistics tells us how, by building intelligent supply chains and leveraging digital twins, they are helping to improve visibility, efficiency, safety and sustainability in the movement of goods across the world.

Christian Schmidt, CTO & Managing Director, Siemens Digital Logistics
Magdalina Stavreva, Product Portfolio Management & Strategic Alliances, Siemens Digital Logistics
Bart Coppelmans, Head of Global Supply Chain & Logistics Industry Solutions

October 21, 2021

4:35 pm CEST - 5:00 pm CEST

Shaping the future of smart cities: The power of location in streamlining mobility

Advancements in location data and technology are rapidly opening up opportunities for governments and businesses across the world, helping them solve their city’s unique problems. In this session we hear from NTT Data about their innovative Smart Cities solution for mobility and traffic simulation, which harnesses the power of location to make cities more connected, sustainable, and run more efficiently for citizens and tourists alike.

Wolfgang Möller, Global Director Discrete Industries & Internet of Things, NTT DATA Business Solutions
Joachim Mack-Goertz, Partner Account Manager, HERE Technologies

October 21, 2021

5:10 pm CEST - 5:50 pm CEST

Leading trucking innovation into the future: Increasing efficiencies with location data

Fleet managers and owners continue to look for ways to reduce costs and optimize the comfort and safety of their drivers. In this session, Traxen tells us how their unique solution, with the help of location technology, is helping their customers provide a new level of drivability and safety, as well as make significant cost-savings through reduced fuel consumption and advanced safety features.

Ali Maleki, Founder and CEO, Traxen
Deepak Patnaik, Senior Product Marketing Manager, HERE Technologies

October 21, 2021

5:00 pm CEST - 5:50 pm CEST

Supply chain innovation: Delivering solutions for industries around the world

The Covid-19 pandemic disrupted supply chains across the globe, exposing their complexity and fragility and the need for new solutions in a world still adapting to the repercussions. In this session, Amazon Web Services (AWS) shares their views on today’s trends and challenges, and how, with the help of the HERE platform, they’re solving supply chain problems for all industries and markets.

Michael Brown, Supply Chain Leader – Global and Strategic Accounts, AWS
Aaron Golden, Senior Director, Head of Strategic Partners and Alliances at HERE Technologies

October 21, 2021

5:15 pm CEST - 5:50 pm CEST

Smart mobility today and tomorrow: Improving the way we move

Urban mobility providers face numerous challenges, ranging from tight revenue margins over new regulations to growing customer expectations. In this session, panelists from AMS Institute and City of Prague tell us their views on the most pressing challenges they face today and how location data is helping mobility providers to optimize their operations to enable seamless intermodal journeys.

Jaromír Beránek, Chairman of the IT and Smart City Committee, City of Prague
Stephan van Dijk, Director of Innovation, Amsterdam Institute for Advanced Metropolitan Solutions
Remco Timmer, Senior Director Product Management, HERE Technologies

October 21, 2021

5:50 pm CEST

Closing

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