HERE Directions 2022 – Build it with Location

The critical place to be for anyone working in the business of location.

With mapping and location technology disrupting the world around us, the 2022 virtual edition of HERE Directions aims to unlock the potential of location technology for transforming the way in which we live, work, and move in the world.

HERE Directions 2021 in Numbers:


Full Days







Key Topics HERE Directions 2022:

Find out how location technology supports the transportation and logistics industry overcome key challenges. With location, now we help fleets and supply chains:

  • Save millions by providing real-time, end-to-end visibility of assets and shipments, whether inside a warehouse, on a yard, or thousands of miles away.
  • Match growing customer expectations for precise ETAs and transparency, boost the safety of drivers and meet sustainability goals.

Discover how the power of location technology can transform the future of connected and automated driving. With location, now we can help OEMs:

  • Create intuitive navigation solutions that enhance the in-car experience and pave the way towards zero emissions.
  • Get ahead of the curve on autonomous driving with high-definition, automotive-grade maps and connected services.

Learn how location technology enables businesses to build smart mobility and infrastructure solutions in a safe, sustainable and profitable way. With location, now we can help mobility companies and network providers:

  • Optimize operations and simplify the planning of seamless intermodal journeys, both scheduled and on-demand.
  • Unlock the full potential of 5G by digitizing network planning, design and deployment with hyper-precise 3D geolocation data.

2022 Speakers

Claire Jones


Dirk Adelmann

CEOsmart Europe GmbH

Dominique Bonte

Vice President, Verticals & End MarketsABI Research

Edzard Overbeek

CEOHERE Technologies

Henning Linn

2021 Past Exhibitors

November 8, 2022

09:00am - 09:05am CEST: Registration/breakfast/networking

09:05am - 09:30am CEST: HERE for Location

Session Details

Company vision & mission​
Value of spatial intelligence across all industries, markets & regions​
News and customer highlights​
Our priorities going forwards​
CTA: Let’s move the world forward together

Speaker: Edzard

09:30am - 10:00am CEST: Keynote session

Session Details

Session to be announced soon. Keep checking back.

Speaker: External

10:00am - 10:20am CEST: Democratization of location services

Session Details

How to grow a business (with link to location)

Denise TBC
Tom Lantzsch, Intel
Imran Sayeed, MIT

10:20am - 10:35am CEST: Break / Networking

10:35am - 10:55am CEST: In conversation with CARIAD

Session Details

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Speaker: Bill TBC
Riclef Schmidt-Clausen, CARIAD

10:55am - 11:25am CEST: An inside look at how HERE is accelerating map creation and product innovation

Session Details

Key platform & portfolio updates relevant to our customers today​
Customer case studies across markets and regions​
How we can co-develop & co-create together

Speakers: Giovanni and Remco

11:25am - 11:55am CEST: Global industry trends & insight

Session Details

Global Automotive & T&L trends
Long-term predictions for a post-pandemic world

Speaker: Dominique Bonte, ABI Research

11:55am - 12:00pm CEST: Close keynotes

Session Details

Explanation of upcoming streams & workshops

Speaker: Bart

12:00pm - 01:00pm CEST: Lunch

01:00pm - 02:20pm CEST: Sessions & Discussions

01:00pm - 02:20pm CEST: Partner & Developer Sessions

Session Details

01:00pm - 01:40pm CEST: Build with us: HERE in conversation with partners

01:40pm - 02:00pm CEST: State of the HERE Platform

02:00pm - 02:20pm CEST: How to use the platform: technical deep-dive

01:00pm - 02:15pm CEST: Industry-focused Partner & Customer Discussions (Automotive)

Session Details

01:00pm - 01:20pm CEST: Improving the reliability, safety and comfort of automated driving systems

01:20pm - 01:40pm CEST: Creating precision navigation with three simple words

01:40pm - 02:00pm CEST: Driving the future of mobility with next-generation electrical vehicles

02:00pm - 02:30pm CEST: Building the driving software for your digital cockpit needs

01:00pm - 01:45pm CEST: The new Auto: software-defined and location-enabled

Session Details

The automotive industry is changing at a rapid pace, with digitalization, electrification and automation evolving the transition towards software-defined vehicles.

Location is a key ingredient to the software that is powering the digital cockpits, e-mobility and automated driving.

Learn from HERE’s Project leaders about the key trends in each area and how we are advancing our location solutions for the cars of today and tomorrow.

02:00pm - 02:50pm CEST: Break / Networking

02:30pm - 03:45pm CEST: Sessions & Discussions

02:50pm - 03:30pm CEST: Developers hands-on sessions

02:30pm - 03:45pm CEST: Industry-focused Partner & Customer Discussions (T&L)

02:30pm - 03:15pm CEST: Supply Chain digital transformation - the critical source of competitive advantage for the next 5-8 years

03:45pm - 03:50pm CEST: Closing remarks

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